Promote Yourself

Get on Facebook

Since over five hundred million people already use Facebook (and by the time you read this, it’ll likely be even more), you’ve probably heard of the site. You might even be on it and using it to stay connected with your friends. Now it’s time to start harnessing the power of Facebook to spread the word about your work and to connect with countless potential buyers of your audiobook.

Facebook is an online catalog of people, their likes, and their interests, many of which overlap with your own, and—more importantly—with your work. Use Facebook’s ability to target these common interests as a tool to build relationships and recognition with your fans and colleagues. Use it to generate sales of your audiobook.

Get Started

  1. Go to to sign up for an account.
  2. Start building your profile by simply following the prompts—you’ll enter your birthday, your college, and so on.
  3. Facebook will recommend people you may know based on the information you enter. Decide if you want to add these people as your “friends.” Tip: Don't become friends with everyone—make sure you have a reason to be connected to them.
  4. Search for more people you know, and invite them to become friends with you.
  5. Create an author fan page for yourself, and/or create a fan page for your book. Invite all of your Facebook friends to join.

Get the Most Out of Facebook

Like with Twitter, share everything that you want people to associate with your personal brand: articles, videos, blog posts, books, products, news, etc. These things send a message about you, where you’re coming from, and why people should pay attention to you and your work.

  • Post a status message daily—something that’s informative and engaging.
  • Make your Fan Page an exciting place to visit. Include photos of yourself and images of your book, and let people know what you’re working on. Many people will be fascinated by a glimpse into the creative process of creating an audiobook. Post an excerpt from your work and encourage friends to share it.
  • Provide links to your blog or website, if you have one.
  • Create and attend events. The intersection of people and interests both online and offline are a powerful way to promote yourself and your work.
  • Become a Facebook fan of Audible, AudioFile magazine, the Audiobook Community page, and other “hubs” of audiobook-related activity.